We can’t wait to see you in Indianapolis!

Resite Online will be at the Indiana Apartment Association’s 2011 Midwest Multifamily Exposition & Education Conference October 5th and 6th. Please make sure to stop by booth #213 to meet Ann and David, and find out how our websites work hard, so you can rest easy.

We are proud grand prize sponsors of the Share & Win Contest. Contestants will share their experiences at the conference through social networks and have a chance to win a $5 Starbucks card, a $100 gift card, or the grand prize an iPad 2 (Wi-Fi, 16GB, Black).

You can follow along with the conference on Twitter with hash tag #IAAConvention.

Attending? Join our event on Facebook:

• Wednesday, October 5 1:30pm – 5:00pm
• Thursday, October 6 10:00am – 3:00pm

The Preiss Company Announces Launch of Mobile Websites across its Student Housing Portfolio

New service gives campus residents more accessibility to off-campus property news, features, and updates

RALEIGH, NC – March 17, 2011 – The Preiss Company, one of the largest off-campus student housing providers in the nation, has recently launched mobile websites for all of its student housing properties.  Partnering with Resite Online, a division of Dominion Enterprises, the Raleigh real estate company has developed these new websites to allow current and prospective residents greater access to property news and property management.

“In the past year, our property websites had over 340,000 visitors, and this number is expected to increase as we continue to add to our student housing portfolio,” says The Preiss Company Marketing Director, Amy Barger.  ”Our management team is constantly updating our sites with the newest technology—from interactive floor plans to online rent payments.  We need to make sure that this information is readily available and in the hands of the people who need it most—wherever they may be and from whatever device they may be using.  By supplementing our current websites with mobile versions, we can ensure that our current and prospective residents have on-demand access to information that is easier to read, more concise, and more compatible with the mobile devices that they are likely using throughout the course of their day.”

Ann Padgett, Creative Director for Resite Online, says that mobile websites were a natural, technological progression for The Preiss Company.  Given the mobility of today’s college student, mobile websites give this     target market access to information via any mobile device—smart phones, tablets, and even hand-held game devices.  Mobile websites are specifically designed to maximize smaller screen resolutions, are simpler to navigate, and provide real-time, two-way communication via SMS (short message system) messaging.

“When we started working with The Preiss Company, we originally built their websites using a lot of interactive Flash animation,” explains Padgett. “Since Flash is not supported by most mobile devices, the usability of their websites was limited. By adding the mobile versions, we were able to expand their target audience and provide them with a better user experience, in addition to the expanded SMS messaging service.”

Resite Online’s mobile applications allow community staff and marketing teams to communicate specials, events, community emergencies and more. Resite’s mobile websites and SMS messaging services act as a mobilized leasing tool, easily capturing prospect information and enabling leasing teams to respond via text or email. The expanded system feeds data from the community’s traditional website to ensure the mobile information is always up-to-date without redundant effort. Resite’s mobile applications encompass a wide variety of marketing and retention tools including customized mobile websites, send-to-friend, click-to-call, short-code, keyword texting, text-to-residents, text-to-email, directions-to-phone, and comprehensive reporting.

The Preiss Company has been working with Resite Online for over six years.  Resite Online General Manager, Laura Trussell, says that the partnership has been rewarding and mutually beneficial.

“Amy and her marketing team are always striving for improvements to their brand by pushing the use of technology in ways their competitors haven’t thought of,” says Trussell.  ”The Preiss Company’s dedication to marketing, combined with Kirk’s [Kirk Preiss, Principal of The Preiss Company] knowledge of technology and operations, have provided Resite with multiple new ideas for improvements and growth to our own products.  The mobile project was a success, and we love seeing the new mobile leads coming into their communities!”

Barger says that her marketing team has been creative in promoting the new mobile websites.  To date, the team has held trivia nights, posted flyers throughout their associated campuses, has hosted parties, and even sponsored a cake decorating contest.  The mobile websites have been active since the end of January and Barger says that the feedback has been positive.

“In just weeks, we’ve already seen our investment beginning to pay off,” says Barger.  ”We’re getting daily leads from every one of our mobile websites, and the overall response has been fantastic.”

About The Preiss Company
Founded in 1987, The Preiss Company is the leader in the development of new technologies, tools, and strategies for the student housing industry and acts as a receiver for several national banks.  The company employs over 250 team members, has formed over 50 partnerships, and has developed over 20 projects stretching from Maryland to Texas.  For more information, visit www.tpco.com.

About Resite Online^TM
Resite Online, headquartered in Norfolk, Va., was founded in October 2001 and is the sister company to For Rent Media Solutions^TM, a division of Dominion Enterprises. Capitalizing on the 20+ years of For Rent’s multifamily expertise, Resite provides award-winning, lead-driving websites, search engine optimization, social media and pay-per-click consulting, customizable mobile and SMS applications, ResidentHub payment and maintenance service portals, online leasing and lead tracking capabilities.  For more information on Resite Online, visit www.resiteonline.com.

About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 40 market-leading Web sites reaching more than 17.6 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 4,900 employees in more than 186 offices nationwide. For more information, visit www.dominionenterprises.com.

Press Contact:
Amy Barger, Marketing Director
The Preiss Company
(919) 291-9224
amy.barger@tpco.com

Ann Padgett, Creative Director
Resite Online
(757) 351-8036
Ann.Padgett@resiteonline.com

# # #

Resite Online and the National Suppliers Council cordially invite you and your team to join us in Las Vegas for the 2011 NAA Education Conference & Exposition!

The 2011 NAA Education Conference & Exposition is all about value, the value of an exciting program that packs education, insight, contacts and strategies for success into three short days. This event will give you and your network the knowledge and power you need during these changing times. This is one conference you simply cannot miss – here are a few reasons why:

• Special Discount Registration: NAA has provided Resite Online, a NSC memeber, a $50 off attendee registration rate for our valued customers to utilize.
• World Class General Speakers: Condoleezza Rice and Daniel Pink
• Outstanding Education: More than 30 education sessions designed to keep your professional development moving forward to improve your business and reach new levels of performance. If you’re going to take advantage of just one professional development opportunity in 2011, you owe it to yourself to make it to the 2011 NAA Education Conference & Exposition, the largest, most comprehensive event the industry will feature this year.
• Networking: Our conference will bring you face-to-face with more than 5,000 multifamily housing professionals at the largest gathering of our industry. Join us to learn about new trends and tools, swap stories and winning strategies with the best in the business.
• Exposition: Join Resite Online in booth #1934 next to the Cyber Cafe
• Educate | Energize | Empower: The 2011 NAA Education Conference & Exposition will be your opportunity to educate, energize and empower yourself to do your job more effectively, advance your career and help exceed your organization’s goals.

Registration rates increase on April 2, 2011 so act now to save $175 per person, plus use our $50 coupon for a total worth of $225!*

Register today and enter promo code NSC11 to secure the special discount!

* Rates shown are for individual Member Full Conference registration. To view all pricing information please visit: http://www.naahq.org/EduConf11/.

We can’t wait to see you in New Orleans!

Resite Online will be at 2010 National Apartment Association Education Conference & Exposition, June 24^th and 25^th. Please make sure to stop by booth #1012 to meet our team and find out how our websites work hard, so you can rest easy.

Our new Mobile Leasing product includes 3 distinct functionalities all tied into one!  Custom mobile community websites with LeasingPath^SM guest-card integration, SMS messaging from desktop website, and keyword/short code SMS messaging and advertising tools that can be used for marketing and 2-way communication between prospective residents and your apartment community.

Our lead driving MarketingWebsites^SM are designed with usability and browser compatibility in mind. Using our new Resite Online Design Showroom, you get the customized look you want and the design excellence you count on Resite to provide, with a simplified implementation process.

Our ResidentHub^SM resident portal has unparalleled flexible online rent payment solutions, maintenance requests, utility connections, renters insurance sign-up, and full-scope resident communication and tracking tools, all seamlessly integrated with your favorite property management software solutions.

Our Search Engine Strategies packages provide you the ultimate in Internet marketing through pay-per-click advertising, social media optimization, local search marketing, and search engine optimization.

Win a FREE Desktop and Mobile Apartment Community Website!

Visit our booth #1012 and compete in our version of NBC’s popular new television show Minute To Win It’s game “Movin on Up”.

One grand prize winner will receive a FREE desktop and mobile apartment community website* for a year!!! An over $3000 value!!!! Runner-up, winners will receive a Resite Online Executive Package that includes a travel coffee mug, hard cover notebook, flash drive, and pen. Follow @resiteonline on Twitter to find out about the winners.

*Some design restrictions apply.

Resite Online's Demo Apartment Community Mobile Website

Resite Online’s Mobile Leasing product includes 3 distinct pieces that can be used for marketing and 2-way communication between prospective residents and your apartment community.

Mobile Community Website
Resite’s mobile websites work seamlessly with your apartment community’s existing website. Mobile users are automatically redirected to the mobile version of your website, while regular desktop users are directed to the full version of your website. Resite’s mobile websites are compatible with all major mobile platforms, and have been designed with the mobile user in mind. Mobile website features include:

• Photo Gallery
• Floor Plan listing with images and pricing
• Community Features
• Text Directions
• Click to call
• Text to Friend
• Mobile Guestcard (integrated with Resite’s LeasingPath^SM product)

SMS Messaging from Desktop Website
Resite provides desktop website users with the ability to have property information and directions texted directly to their cell phone via 2 ways:

• Send-to-Phone enables users to enter their cell number on an apartment community’s website and be sent the property’s contact information, short description and mobile site url, in addition to a prompt to request further information like a PDF flyer or directions. All of this information is texted to the user’s cell phone regardless of whether or not their cell phone is WAP capable. That user’s cell number is then captured as a lead.
• Directions-to-Phone enables users to enter their phone number and starting address on an apartment community’s website and be texted step-by-step directions to the property. The user’s cell number is then captured as a lead.

Keyword/Short Code SMS Messaging
Resite’s keyword / short code SMS messaging is similar to Send-to-Phone but can be used on any existing media or advertisement like a banner sign or print ad. The prospective resident sees the ad and is prompted to text a Keyword to a Short Code. They then receive the same text message as the user’s who choose to Send-to-Phone from a desktop website, and their cell number is captured as a lead.

Try Our Demo: Text RESITE to 30364 and visit http://m.resiteonline.com.

At Resite Online, we understand how important your technical services are to your business success. As part of the Dominion Enterprise family, we are able to offer advanced hardware, software and system infrastructure unparalleled in the industry. Our fully redundant corporate data center in Norfolk, Virginia and an equally redundant fail-over site in Ashburn, Virginia power more than 75 consumer web portals such as EmploymentGuide.com, ForRent.com, Homes.com, etc., as well as, hosting Resite Online’s dedicated server and network infrastructure. By combining the best network, back-end systems and applications to power your website, we are able to guarantee that your customers and employees will be able to access your site 99.75% during any given thirty-day continuous period.

Below is a sampling of the tools that we use in order to provide this valuable service.

Here at the Dominion Enterprises headquarters, members of the Resite Online team are participating in the Home Office Team Walking Competition.  The team that walks the most steps between May 17th and June 18th will win a half day of vacation.  We divided into teams of 6 and were given free pedometers to keep track of each step we take.  All of our steps count.  Even our steps at home, on the weekends, and around the office.

The competition ends just in time to kick off the 2010 CHKD Run/Walk for the Kids on June 19th in downtown Norfolk.  All the proceeds from the RunWalk go to CHKD (Children’s Hospital of The King’s Daughters).  CHKD relies on support from the community to provide the best health care to our region’s children.  Whether a child needs hospitalization, ongoing care for a chronic illness, outpatient surgery or primary care, CHKD Health System provides the staff, facilities and technologies that address the unique demands of childhood.

Why Should We Walk?

Because it is healthy, fun and will get us in shape for the race and even for sum­mer!  If that’s not enough—did you know that adding only 30 minutes a day of light exercise in intermittent periods will boost weight loss and promote positive health changes?  Breaking up your 30 minutes throughout the day still provides the same positive effects as doing the 30 minutes all at once!  Also, exercising regularly helps boost brain power, wards off illnesses, melts away stress and anxiety, pumps your heart, allows you to eat more and makes your muscles more efficient!

According to Wikipedia, “A total of 10,000 steps per day, equivalent to 5 miles (8.0 km), is recommended by some to be the benchmark for an active lifestyle, although this point is debated among experts.”

Wish us luck as we walk our way to half a day and an active lifestyle!

There are several exclusive benefits to a partnership with us:

1. As the sister company of For Rent Media Solutions, Resite Online has over 25-years web design and application development experience within the multi-family industry. This experience has proven to be invaluable to our current clients and has positioned us as more than just another web-design company. We are consultants and partners that work with our clients to enhance their business objectives, always striving to provide new ideas to help streamline operations while providing best-in-class service.
2. Resite Online’s engineering and web-development and application engineering team is in-house. We do not use out-sourced resources. “Made in America” This means your development team has intimate knowledge of your project and can quickly respond to issues related to your projects. Technology is an ever changing business and our developers will work closely and directly with you to ensure your needs are met. This dedication also gives us the unique position to advise our partners on new developments within the technology sector.
3. Resite Online has data and software integrations with AMSI, MRI, Yardi, PropertyView, RealPage, First Advantage Safe Rent, Resident Data, TransUnion, RentGrow, BlueMoon, eREI, VaultWare, Property Centric, Lead 2 Lease, Property Bridge, Rent Payment, ACH Direct, and ePremium Insurance. Resite Online takes pride in the maintenance of these integrations and will continue to work with the third-party software providers to ensure your integrations are fully functioning regardless of their product upgrades and new releases.
4. We understand the unique and changing needs of the industry. As part of our commitment to expanding our industry’s technological advancement, we are active members of NMHC, NAA and over twenty local associations. Our commitment and participation within these associations allows us to influence and participate in the development of new advances while gaining insight into trends, needs and challenges. Additionally, we participate on the MITS (Multi-Family Information Technology Standards) committee and are committed to enhancing the development of coding and integration standards within the industry.
5. As the sister company of For Rent Media Solutions, we are able to extend deep discounts and advanced product offerings such as Community Theater Videos, High Resolution Photography, Texting and Mobile Marketing Solutions, Email Marketing Blasts, and much more.
6. Our full suite of product offerings extends beyond web design and enhances our clients’ online reputation thru the use of the following tools:
   • ResidentHub – resident portal with flexible online rent payment solutions, maintenance requests, utility connection, renters insurance sign-up, property management software integrations, and more.
   • LeasingPath – online guestcards, lease applications with online payment of application fees and deposits, credit screening and BlueMoon integration.
   • MarketingWebsites – custom and template website designs for apartment communities and management companies with built-in content management system, mobile websites, and text solutions.
   • Search Engine Strategies – pay-per-click (PPC), social media optimization (SMO), search engine optimization (SEO), and local search engine marketing.
7. Lastly, we consider our partners as instrumental to the design and operation of our business. We are committed to maintain an open and flexible partnership to consistently meet your businesses changing needs. We honor that commitment today and look forward to being your partners in the future.

Resite Online’s focus, and our business mission, is to build, deliver and support web-based applications  (Marketing Websites, ResidentHub portals, LeasingPath guestcards and lease applications) that enable the property management organizations to effectively meet the demands of the new renter. These renter demands must be met in a way that effectively allows the property management company to operate in the electronic, Internet based environment these renters and residents will use to transact and receive services.

Resite Online is very different from property management software providers in that we focus strictly on systems that directly power interaction between property management organizations and renters. We are different from Internet listing services (ILSs) in that we provide systems that continue the interaction throughout the entire lease cycle with variable consumer entry points. We are different from advertising agencies and design firms in that we create web-based transaction environments rather than online brochures. We are different from traditional technology consultants in that we have proven technology platforms focused on the multifamily industry and a talented, artistic creative team. Graphical user interface and workflow management are our specialties. The merger of aesthetic design and powerful, scalable, technology is at the core of our mission.

Our business mission and our product development philosophy are supported through a solid understanding of the challenges property management organizations face in adopting new technologies and business processes. Our product development philosophy is driven by two primary goals.

1. We must meet the demands for easy use expected by renters and required by property management.
2. We must deliver robust, flexible applications that will deliver operating efficiencies, performance improvement and sustainability for our partners.

The marriage of these two goals creates products that are easy to use and highly effective.

We also recognize that applications alone do not deliver value. They must be coupled with effective roll out and implementation planning, effective training and quality ongoing support to ensure that the partner’s users are effective in adopting the new business tools. The delivery of these support services ensures that the property management company receives the return on investment they anticipated in committing to changing their business processes and strategies through these applications.

Resite Online, a privately founded software development company solely focused on the multi-family industry, has been in business since 2001, and has helped many diverse organizations leverage Internet based applications in preparation for the changes taking place in the current and future renter expectations and new-media technologies necessary for apartment professionals to maintain their competitive advantage.

Contact Resite Online today at 1.866.3.RESITE or email info@resiteonline.com to become a partner with us.

It’s no surprise I was disappointed that I was unable to attend the Apartment Internet Marketing Conference this year. We have a lot of really exciting things going on here at Resite right now. Supporting my team, my customers, and my business is always my top priority, and in this case trumped attending the conference.

I was happily surprised at the amount of good information I was still able to gain by following all the fabulous multi-family industry tweeps out there. I am very excited to see how much our industry as grown, especially in a social media sense. I cannot thank them enough for sharing the knowledge they gained by attending. There was so much good info that I started to compile a list of the tweets that intrigued me the most, so that I too could share the knowledge with others that were unable to attend. The topics ranged from mobile to social to search engines and more.

Here are some of my favorite tweets from #AIMConf (They are in chronological order, so the bottom of the list was tweeted before the top of the list.):

@seoconsultnt Mobile is the next best thing. Only 3%-9% current users but is the fastest growing segment of online marketing. Donald Davidoff @ #aimconf

@BellPartners “The 3 most important things in marketing: measurement, measurement, measurement.” Donald Davidoff. #aimconf

@HKattelman Don’t say how did u hear @ us? say – “How many different ways did you here @ us & Which one was most effective?” ~ Lisa Trosien #aimconf

@seoconsultnt Make sure that you track everything in marketing with a # or URL Kari Warren #aimconf

@HKattelman Understand that we have two audiences on the internet… people & spiders ~ Brooke Temple #aimconf

@30lines Tool to visualize how your website looks in various browser sizes – http://browsersize.googlelabs.com/ #AIMConf

@HKattelman RT @30lines: “Facebook is the new webpage.” Opportunity for socialized commerce. ~ @vsodera #AIMConf

@stevelefko RT @WesGillis: “Foursquare is this year’s twitter” Vivek Sodera co-founder @Rapleaf #aimconf

@stevelefko RT @30lines: Social media leans toward women, more about building/maintaining relationships. #AIMConf

@JudyBellack Learn more about using @foursquare for your business at http://foursquare.com/businesses/. #AIMConf  (via @mdutech)

@BakeXtraCookies Make sure your property is on Foursquare. Make sure your residents know that you are on Foursquare. #aimconf

@JudyBellack Key takeaway from @vsodera – Always be collecting email addresses; they’re the key to your audience’s attention. #AIMConf (via @30lines)

@JudyBellack We don’t own the brand, the consumer does; our job is to influence their opinion — K Thompson of AvalonBay at #aimconf

@firebelly solicit resident feedback for reviews – 15% of clicks turned into reviews from @mbj #aimconf

@30lines 63% of MySpace users have not logged in the past 4 mos. Only 8% have logged in in the last month. ~ @vsodera #AIMConf

@JudyBellack Elicit negative feedback b4 they have opp to go online — more surveys, more Interaction, more human, more people, less fear #aimconf

@BakeXtraCookies CL users are becoming more savvy – searching w/ key words. It’s not about MORE ads, it’s about the RIGHT ads & words. #aimconf

@JudyBellack @KFT1 There’s no such thing as Free — takes a lot of human resource to post appropriately on CL. #aimconf

@JudyBellack @artchickhb People don’t think about how much print drives to internet –big mistake! #aimconf

@HKattelman Best Practice #3 the brain likes curved edges #aimconf

@dannysullivan: google just asked if they’ll integrate any of microsoft’s decision engine tech, heh. answers right, “that’s there marketing” #aimconf

@dannysullivan google says no evil empire plan to take out any particular party or service — just building products in response to searcher needs #aimconf

@dannysullivangoogle’s “zero moment of truth” – how brand decisions made before “1st moment” of seeing product on shelf http://bit.ly/8YyRd6#aimconf

@firebelly 2/3 of all searches in the US happen on Google via @dannysullivan #aimconf [comscore data] Bing follows then Yahoo

@dannysullivan from @gsterling, google mobile ads now allow targeting to just the iPad, if you wanted #aimconf

@JudyBellack Google Just launched product called Tags where you can add coupon to google map listings. #aimconf

@30lines Thanks to Social Media, Direct Marketing Is Going Do-It-Yourself – http://j.mp/aTCX45 (from Advertising Age)

@mdutech For real estate marketing on Google, start here: http://www.google.com/realestatetools #AIMConf

@mdutech SEM: Make sure the experience on your site is high-quality, engaging & relevant once the visitor clicks through #AIMConf

@HKattelman Talk about placing real focus on the mobile side of of all our marketing efforts courtesy of @gsterling #aimconf Great Stuff!

@JudyBellack Because ILS has national scale, they have the advantage over local or regional companies. Sam Sebastian of Google #aimconf

@30lines Before you start search engine marketing, know exactly what a customer is worth to you. #AIMConf

SEO > PPC > SMO RT @JudyBellack SEO, then SEM, then social media optimization. The “right” order per Kevin Thompson at

@allbeehive: Best marketing quote of the day; “Print is not dead but we all know it’s on life support.” #aimconf

@KFT1 Mobile is here!! Get on board! #aimconf

@annpadgett Big thanks to those who are there! RT @MeredithMobley I love all the #AIMConf tweets. I’m there w/o really being there!

@MHNonline the question is not why mobile but when & what is right approach; it will vary depending on budget, target audience #AIMConf

http://bit.ly/cO4aIj RT @MHNonline MHN Special Report from AIM: Do What’s Right for Your Brand #AIMConf

@mdutech Mobile is not a standalone channel. Use it in conjunction with print, out-of-home, etc. ~ @gsterling #AIMConf

@mdutech “20% of searches on Google are related to location.” (About 2.8 billion per month) ~ @gsterling #AIMConf

@MHNonline Will go 100 million mobile internet users by end of year #AIMConf

@MHNonline Smartphone usage today 22% #AIMConf

@mdutech: We’re at the beginning of a new era of computing. Mobile + local + real time: all connected. #AIMConf

@30lines Tip for tracking links: try Google’s URL builder to understand where traffic is really coming from http://bit.ly/9oPSEH #AIMConf

@30lines 70% of print ads now have a call to action that includes a URL. ~ @numericanalytic #AIMConf

@DianaMosher iPad will become key leasing tool as agents utilize to close before walking back to leasing office #aimconf /@MHNonline

@DianaMosher Mobile tech is key theme at #aimconf as prospects increasingly prefer mobile devices to computer for apt hunting /@MHNonline

Ann Padgett is the Creative Director at Resite Online, a division of Dominion Enterprises. Opinions expressed are her own and not that of her employer.