Hear from the Experts About Why We’ve Saved You a Seat at the 2012 NAA Capitol Conference!

Learn more about the conference by visiting NAA’s website.

Can’t attend? Don’t worry, you can follow along with the official Capitol Conference hashtag! #CapCon

However, we will be monitoring emails and phone calls and urgent matters will be responded to.

Have a happy and safe Thanksgiving!

We can’t wait to see you in Indianapolis!

Resite Online will be at the Indiana Apartment Association’s 2011 Midwest Multifamily Exposition & Education Conference October 5th and 6th. Please make sure to stop by booth #213 to meet Ann and David, and find out how our websites work hard, so you can rest easy.

We are proud grand prize sponsors of the Share & Win Contest. Contestants will share their experiences at the conference through social networks and have a chance to win a $5 Starbucks card, a $100 gift card, or the grand prize an iPad 2 (Wi-Fi, 16GB, Black).

You can follow along with the conference on Twitter with hash tag #IAAConvention.

Attending? Join our event on Facebook:

• Wednesday, October 5 1:30pm – 5:00pm
• Thursday, October 6 10:00am – 3:00pm

The 2011 NAA Education Conference & Exposition is all about value, the value of an exciting program that packs education, insight, contacts and strategies for success into three short days. This event will give you and your network the knowledge and power you need during these changing times. This is one conference you simply cannot miss – here are a few reasons why:

• Special Discount Registration: NAA has provided Resite Online, a NSC memeber, a $50 off attendee registration rate for our valued customers to utilize.
• World Class General Speakers: Condoleezza Rice and Daniel Pink
• Outstanding Education: More than 30 education sessions designed to keep your professional development moving forward to improve your business and reach new levels of performance. If you’re going to take advantage of just one professional development opportunity in 2011, you owe it to yourself to make it to the 2011 NAA Education Conference & Exposition, the largest, most comprehensive event the industry will feature this year.
• Networking: Our conference will bring you face-to-face with more than 5,000 multifamily housing professionals at the largest gathering of our industry. Join us to learn about new trends and tools, swap stories and winning strategies with the best in the business.
• Exposition: Join Resite Online in booth #1934 next to the Cyber Cafe
• Educate | Energize | Empower: The 2011 NAA Education Conference & Exposition will be your opportunity to educate, energize and empower yourself to do your job more effectively, advance your career and help exceed your organization’s goals.

Registration rates increase on April 2, 2011 so act now to save $175 per person, plus use our $50 coupon for a total worth of $225!*

Register today and enter promo code NSC11 to secure the special discount!

* Rates shown are for individual Member Full Conference registration. To view all pricing information please visit: http://www.naahq.org/EduConf11/.

We can’t wait to see you in New Orleans!

Resite Online will be at 2010 National Apartment Association Education Conference & Exposition, June 24^th and 25^th. Please make sure to stop by booth #1012 to meet our team and find out how our websites work hard, so you can rest easy.

Our new Mobile Leasing product includes 3 distinct functionalities all tied into one!  Custom mobile community websites with LeasingPath^SM guest-card integration, SMS messaging from desktop website, and keyword/short code SMS messaging and advertising tools that can be used for marketing and 2-way communication between prospective residents and your apartment community.

Our lead driving MarketingWebsites^SM are designed with usability and browser compatibility in mind. Using our new Resite Online Design Showroom, you get the customized look you want and the design excellence you count on Resite to provide, with a simplified implementation process.

Our ResidentHub^SM resident portal has unparalleled flexible online rent payment solutions, maintenance requests, utility connections, renters insurance sign-up, and full-scope resident communication and tracking tools, all seamlessly integrated with your favorite property management software solutions.

Our Search Engine Strategies packages provide you the ultimate in Internet marketing through pay-per-click advertising, social media optimization, local search marketing, and search engine optimization.

Win a FREE Desktop and Mobile Apartment Community Website!

Visit our booth #1012 and compete in our version of NBC’s popular new television show Minute To Win It’s game “Movin on Up”.

One grand prize winner will receive a FREE desktop and mobile apartment community website* for a year!!! An over $3000 value!!!! Runner-up, winners will receive a Resite Online Executive Package that includes a travel coffee mug, hard cover notebook, flash drive, and pen. Follow @resiteonline on Twitter to find out about the winners.

*Some design restrictions apply.

I was happily surprised at the amount of good information I was still able to gain by following all the fabulous multi-family industry tweeps out there. I am very excited to see how much our industry as grown, especially in a social media sense. I cannot thank them enough for sharing the knowledge they gained by attending. There was so much good info that I started to compile a list of the tweets that intrigued me the most, so that I too could share the knowledge with others that were unable to attend. The topics ranged from mobile to social to search engines and more.

Here are some of my favorite tweets from #AIMConf (They are in chronological order, so the bottom of the list was tweeted before the top of the list.):

@seoconsultnt Mobile is the next best thing. Only 3%-9% current users but is the fastest growing segment of online marketing. Donald Davidoff @ #aimconf

@BellPartners “The 3 most important things in marketing: measurement, measurement, measurement.” Donald Davidoff. #aimconf

@HKattelman Don’t say how did u hear @ us? say – “How many different ways did you here @ us & Which one was most effective?” ~ Lisa Trosien #aimconf

@seoconsultnt Make sure that you track everything in marketing with a # or URL Kari Warren #aimconf

@HKattelman Understand that we have two audiences on the internet… people & spiders ~ Brooke Temple #aimconf

@30lines Tool to visualize how your website looks in various browser sizes – http://browsersize.googlelabs.com/ #AIMConf

@HKattelman RT @30lines: “Facebook is the new webpage.” Opportunity for socialized commerce. ~ @vsodera #AIMConf

@stevelefko RT @WesGillis: “Foursquare is this year’s twitter” Vivek Sodera co-founder @Rapleaf #aimconf

@stevelefko RT @30lines: Social media leans toward women, more about building/maintaining relationships. #AIMConf

@JudyBellack Learn more about using @foursquare for your business at http://foursquare.com/businesses/. #AIMConf  (via @mdutech)

@BakeXtraCookies Make sure your property is on Foursquare. Make sure your residents know that you are on Foursquare. #aimconf

@JudyBellack Key takeaway from @vsodera – Always be collecting email addresses; they’re the key to your audience’s attention. #AIMConf (via @30lines)

@JudyBellack We don’t own the brand, the consumer does; our job is to influence their opinion — K Thompson of AvalonBay at #aimconf

@firebelly solicit resident feedback for reviews – 15% of clicks turned into reviews from @mbj #aimconf

@30lines 63% of MySpace users have not logged in the past 4 mos. Only 8% have logged in in the last month. ~ @vsodera #AIMConf

@JudyBellack Elicit negative feedback b4 they have opp to go online — more surveys, more Interaction, more human, more people, less fear #aimconf

@BakeXtraCookies CL users are becoming more savvy – searching w/ key words. It’s not about MORE ads, it’s about the RIGHT ads & words. #aimconf

@JudyBellack @KFT1 There’s no such thing as Free — takes a lot of human resource to post appropriately on CL. #aimconf

@JudyBellack @artchickhb People don’t think about how much print drives to internet –big mistake! #aimconf

@HKattelman Best Practice #3 the brain likes curved edges #aimconf

@dannysullivan: google just asked if they’ll integrate any of microsoft’s decision engine tech, heh. answers right, “that’s there marketing” #aimconf

@dannysullivan google says no evil empire plan to take out any particular party or service — just building products in response to searcher needs #aimconf

@dannysullivangoogle’s “zero moment of truth” – how brand decisions made before “1st moment” of seeing product on shelf http://bit.ly/8YyRd6#aimconf

@firebelly 2/3 of all searches in the US happen on Google via @dannysullivan #aimconf [comscore data] Bing follows then Yahoo

@dannysullivan from @gsterling, google mobile ads now allow targeting to just the iPad, if you wanted #aimconf

@JudyBellack Google Just launched product called Tags where you can add coupon to google map listings. #aimconf

@30lines Thanks to Social Media, Direct Marketing Is Going Do-It-Yourself – http://j.mp/aTCX45 (from Advertising Age)

@mdutech For real estate marketing on Google, start here: http://www.google.com/realestatetools #AIMConf

@mdutech SEM: Make sure the experience on your site is high-quality, engaging & relevant once the visitor clicks through #AIMConf

@HKattelman Talk about placing real focus on the mobile side of of all our marketing efforts courtesy of @gsterling #aimconf Great Stuff!

@JudyBellack Because ILS has national scale, they have the advantage over local or regional companies. Sam Sebastian of Google #aimconf

@30lines Before you start search engine marketing, know exactly what a customer is worth to you. #AIMConf

SEO > PPC > SMO RT @JudyBellack SEO, then SEM, then social media optimization. The “right” order per Kevin Thompson at

@allbeehive: Best marketing quote of the day; “Print is not dead but we all know it’s on life support.” #aimconf

@KFT1 Mobile is here!! Get on board! #aimconf

@annpadgett Big thanks to those who are there! RT @MeredithMobley I love all the #AIMConf tweets. I’m there w/o really being there!

@MHNonline the question is not why mobile but when & what is right approach; it will vary depending on budget, target audience #AIMConf

http://bit.ly/cO4aIj RT @MHNonline MHN Special Report from AIM: Do What’s Right for Your Brand #AIMConf

@mdutech Mobile is not a standalone channel. Use it in conjunction with print, out-of-home, etc. ~ @gsterling #AIMConf

@mdutech “20% of searches on Google are related to location.” (About 2.8 billion per month) ~ @gsterling #AIMConf

@MHNonline Will go 100 million mobile internet users by end of year #AIMConf

@MHNonline Smartphone usage today 22% #AIMConf

@mdutech: We’re at the beginning of a new era of computing. Mobile + local + real time: all connected. #AIMConf

@30lines Tip for tracking links: try Google’s URL builder to understand where traffic is really coming from http://bit.ly/9oPSEH #AIMConf

@30lines 70% of print ads now have a call to action that includes a URL. ~ @numericanalytic #AIMConf

@DianaMosher iPad will become key leasing tool as agents utilize to close before walking back to leasing office #aimconf /@MHNonline

@DianaMosher Mobile tech is key theme at #aimconf as prospects increasingly prefer mobile devices to computer for apt hunting /@MHNonline

Ann Padgett is the Creative Director at Resite Online, a division of Dominion Enterprises. Opinions expressed are her own and not that of her employer.

Stop by booth #624 for a chance to win a $50 iTunes Gift Card. Jolin Eckman-Splees will be there to greet you with a smile.  Don’t forget to ask them about our new Design Showroom for your apartment community website.

Visit http://www.triangleaptassn.org for more information about the Triangle Apartment Association.

Stop by booth #203 for a chance to win a $50 Texas Lottery “$140,000,000 Extreme Payout” ticket that could win you up to $10 Million instantly.  David Johnson and Ann Padgett will be there to greet you with a smile.  Don’t forget to ask them about our new Design Showroom for your apartment community website.

Visit http://www.taa.org for more information about the Texas Apartment Association.

Visit http://www.txlottery.org for more information about Texas Lottery “$140,000,000 Extreme Payout” game.

The Resite Online team will be exhibiting in booth #1012. Come on by and visit with us while you are there. We’d love to talk with you!

WIN $50,000 A YEAR FOR LIFE!

Stop by booth #1108 and enter to win $50 worth of Illinois lottery “Win For Life” tickets that could win you $50,000 a year for life.  David Johnson will be there to greet you with a smile.  Don’t forget to ask him about our new Design Showroom.

Visit http://www.caapts.org for more information about the Chicagoland Apartment Association.