Facebook Places Features

Users can share the following features on Facebook:

1. Check-In
2. Tag Friends with You
3. What are you doing: It is similar to status update. It updates your profile with the activity and if you have tagged a friend.

Facebook Privacy Setting

By default check-ins are visible to “Friends Only” but users can customize their privacy setting. By checking in you are giving Facebook permission to post it on your wall and News Feed. Privacy for Facebook Places includes:

• Places I check in to
• Include me in “People Here Now” after I check in: By checking the enable option anyone can see who are currently checked in at a location
• Friends can check me in to Places: Enabling this option allows your friends to check in at a place with them

Add or Report a Place

As mentioned before you can add a place. Facebook allows users to Flag a place for:

• Incorrect information
• Abusive
• Permanently closed
• Duplicate

I personally think that the feature needs some improvement. Earlier I tried to check-in at Resite Online. As Facebook did not have the Place available, I added it. It created a new local business page for Resite. We already had a Facebook page so it will be confusing to the users as there are two pages for the same business.

For more information visit: http://www.facebook.com/help/?page=1080

Web Analytics not only gives you a glimpse into the mind of your website visitors, it also gives you a better understanding of their behavior online and it will also tells you what they are trying to accomplish when they are visiting your site. With the information, you have everything you need to give visitors the answers their looking for-all on your site!

It will help you to prioritize the pages  that you should be focusing on. For example: you can optimize or advertise the pages that have low performance. The data gathered from Web Analytics takes the guesswork out of writing and managing the content, property images, website layout and other important features, which could be vastly different from what the Web Designer/Content write had in mind when the website was created.

Here are some pointers for using your Web Analytics tool:

• Decide the goal(s) of your website. Write down the goals and compare it with the information from the Web Analytics tool.
• Traffic Sources: Analyze how visitors are reaching your website; are they coming from Search Engines, direct traffic, or referring websites. Referring sites data will list the sites that are sending traffic to your website, such as an Internet Listing Site where you are advertising.
• Page Visits and Time on Site: Analyze what pages renters are visiting while they are on your site. You may find that one of your floor plan is visited by renters more than anticipated. This gives you an opportunity to advertise this floor plan and get more renters to the website.
• Bounce Rate: This metrics presents the average percentage of visitors who left the site right after arriving there. If any of your webpage has a high bounce rate then you may need to change the content to cater to their needs.
• Update your website with the changes, analyze the results from those changes and continue to improve your website.

There are many free and paid Web Analytics tools with plenty of useful features in the market, such as Google Analytics, Urchin, and Omniture. Installation for some of these tools require very little time. If you want to learn about your renters’ behavior online, there is no better or easier way than Web Analytics!

We can’t wait to see you in New Orleans!

Resite Online will be at 2010 National Apartment Association Education Conference & Exposition, June 24^th and 25^th. Please make sure to stop by booth #1012 to meet our team and find out how our websites work hard, so you can rest easy.

Our new Mobile Leasing product includes 3 distinct functionalities all tied into one!  Custom mobile community websites with LeasingPath^SM guest-card integration, SMS messaging from desktop website, and keyword/short code SMS messaging and advertising tools that can be used for marketing and 2-way communication between prospective residents and your apartment community.

Our lead driving MarketingWebsites^SM are designed with usability and browser compatibility in mind. Using our new Resite Online Design Showroom, you get the customized look you want and the design excellence you count on Resite to provide, with a simplified implementation process.

Our ResidentHub^SM resident portal has unparalleled flexible online rent payment solutions, maintenance requests, utility connections, renters insurance sign-up, and full-scope resident communication and tracking tools, all seamlessly integrated with your favorite property management software solutions.

Our Search Engine Strategies packages provide you the ultimate in Internet marketing through pay-per-click advertising, social media optimization, local search marketing, and search engine optimization.

Win a FREE Desktop and Mobile Apartment Community Website!

Visit our booth #1012 and compete in our version of NBC’s popular new television show Minute To Win It’s game “Movin on Up”.

One grand prize winner will receive a FREE desktop and mobile apartment community website* for a year!!! An over $3000 value!!!! Runner-up, winners will receive a Resite Online Executive Package that includes a travel coffee mug, hard cover notebook, flash drive, and pen. Follow @resiteonline on Twitter to find out about the winners.

*Some design restrictions apply.

Resite Online's Demo Apartment Community Mobile Website

Resite Online’s Mobile Leasing product includes 3 distinct pieces that can be used for marketing and 2-way communication between prospective residents and your apartment community.

Mobile Community Website
Resite’s mobile websites work seamlessly with your apartment community’s existing website. Mobile users are automatically redirected to the mobile version of your website, while regular desktop users are directed to the full version of your website. Resite’s mobile websites are compatible with all major mobile platforms, and have been designed with the mobile user in mind. Mobile website features include:

• Photo Gallery
• Floor Plan listing with images and pricing
• Community Features
• Text Directions
• Click to call
• Text to Friend
• Mobile Guestcard (integrated with Resite’s LeasingPath^SM product)

SMS Messaging from Desktop Website
Resite provides desktop website users with the ability to have property information and directions texted directly to their cell phone via 2 ways:

• Send-to-Phone enables users to enter their cell number on an apartment community’s website and be sent the property’s contact information, short description and mobile site url, in addition to a prompt to request further information like a PDF flyer or directions. All of this information is texted to the user’s cell phone regardless of whether or not their cell phone is WAP capable. That user’s cell number is then captured as a lead.
• Directions-to-Phone enables users to enter their phone number and starting address on an apartment community’s website and be texted step-by-step directions to the property. The user’s cell number is then captured as a lead.

Keyword/Short Code SMS Messaging
Resite’s keyword / short code SMS messaging is similar to Send-to-Phone but can be used on any existing media or advertisement like a banner sign or print ad. The prospective resident sees the ad and is prompted to text a Keyword to a Short Code. They then receive the same text message as the user’s who choose to Send-to-Phone from a desktop website, and their cell number is captured as a lead.

Try Our Demo: Text RESITE to 30364 and visit http://m.resiteonline.com.

Below is a sampling of the tools that we use in order to provide this valuable service.

The competition ends just in time to kick off the 2010 CHKD Run/Walk for the Kids on June 19th in downtown Norfolk.  All the proceeds from the RunWalk go to CHKD (Children’s Hospital of The King’s Daughters).  CHKD relies on support from the community to provide the best health care to our region’s children.  Whether a child needs hospitalization, ongoing care for a chronic illness, outpatient surgery or primary care, CHKD Health System provides the staff, facilities and technologies that address the unique demands of childhood.

Why Should We Walk?

Because it is healthy, fun and will get us in shape for the race and even for sum­mer!  If that’s not enough—did you know that adding only 30 minutes a day of light exercise in intermittent periods will boost weight loss and promote positive health changes?  Breaking up your 30 minutes throughout the day still provides the same positive effects as doing the 30 minutes all at once!  Also, exercising regularly helps boost brain power, wards off illnesses, melts away stress and anxiety, pumps your heart, allows you to eat more and makes your muscles more efficient!

According to Wikipedia, “A total of 10,000 steps per day, equivalent to 5 miles (8.0 km), is recommended by some to be the benchmark for an active lifestyle, although this point is debated among experts.”

Wish us luck as we walk our way to half a day and an active lifestyle!

1. As the sister company of For Rent Media Solutions, Resite Online has over 25-years web design and application development experience within the multi-family industry. This experience has proven to be invaluable to our current clients and has positioned us as more than just another web-design company. We are consultants and partners that work with our clients to enhance their business objectives, always striving to provide new ideas to help streamline operations while providing best-in-class service.
2. Resite Online’s engineering and web-development and application engineering team is in-house. We do not use out-sourced resources. “Made in America” This means your development team has intimate knowledge of your project and can quickly respond to issues related to your projects. Technology is an ever changing business and our developers will work closely and directly with you to ensure your needs are met. This dedication also gives us the unique position to advise our partners on new developments within the technology sector.
3. Resite Online has data and software integrations with AMSI, MRI, Yardi, PropertyView, RealPage, First Advantage Safe Rent, Resident Data, TransUnion, RentGrow, BlueMoon, eREI, VaultWare, Property Centric, Lead 2 Lease, Property Bridge, Rent Payment, ACH Direct, and ePremium Insurance. Resite Online takes pride in the maintenance of these integrations and will continue to work with the third-party software providers to ensure your integrations are fully functioning regardless of their product upgrades and new releases.
4. We understand the unique and changing needs of the industry. As part of our commitment to expanding our industry’s technological advancement, we are active members of NMHC, NAA and over twenty local associations. Our commitment and participation within these associations allows us to influence and participate in the development of new advances while gaining insight into trends, needs and challenges. Additionally, we participate on the MITS (Multi-Family Information Technology Standards) committee and are committed to enhancing the development of coding and integration standards within the industry.
5. As the sister company of For Rent Media Solutions, we are able to extend deep discounts and advanced product offerings such as Community Theater Videos, High Resolution Photography, Texting and Mobile Marketing Solutions, Email Marketing Blasts, and much more.
6. Our full suite of product offerings extends beyond web design and enhances our clients’ online reputation thru the use of the following tools:
   • ResidentHub – resident portal with flexible online rent payment solutions, maintenance requests, utility connection, renters insurance sign-up, property management software integrations, and more.
   • LeasingPath – online guestcards, lease applications with online payment of application fees and deposits, credit screening and BlueMoon integration.
   • MarketingWebsites – custom and template website designs for apartment communities and management companies with built-in content management system, mobile websites, and text solutions.
   • Search Engine Strategies – pay-per-click (PPC), social media optimization (SMO), search engine optimization (SEO), and local search engine marketing.
7. Lastly, we consider our partners as instrumental to the design and operation of our business. We are committed to maintain an open and flexible partnership to consistently meet your businesses changing needs. We honor that commitment today and look forward to being your partners in the future.

Resite Online is very different from property management software providers in that we focus strictly on systems that directly power interaction between property management organizations and renters. We are different from Internet listing services (ILSs) in that we provide systems that continue the interaction throughout the entire lease cycle with variable consumer entry points. We are different from advertising agencies and design firms in that we create web-based transaction environments rather than online brochures. We are different from traditional technology consultants in that we have proven technology platforms focused on the multifamily industry and a talented, artistic creative team. Graphical user interface and workflow management are our specialties. The merger of aesthetic design and powerful, scalable, technology is at the core of our mission.

Our business mission and our product development philosophy are supported through a solid understanding of the challenges property management organizations face in adopting new technologies and business processes. Our product development philosophy is driven by two primary goals.

1. We must meet the demands for easy use expected by renters and required by property management.
2. We must deliver robust, flexible applications that will deliver operating efficiencies, performance improvement and sustainability for our partners.

The marriage of these two goals creates products that are easy to use and highly effective.

We also recognize that applications alone do not deliver value. They must be coupled with effective roll out and implementation planning, effective training and quality ongoing support to ensure that the partner’s users are effective in adopting the new business tools. The delivery of these support services ensures that the property management company receives the return on investment they anticipated in committing to changing their business processes and strategies through these applications.

Resite Online, a privately founded software development company solely focused on the multi-family industry, has been in business since 2001, and has helped many diverse organizations leverage Internet based applications in preparation for the changes taking place in the current and future renter expectations and new-media technologies necessary for apartment professionals to maintain their competitive advantage.

Contact Resite Online today at 1.866.3.RESITE or email info@resiteonline.com to become a partner with us.

I was happily surprised at the amount of good information I was still able to gain by following all the fabulous multi-family industry tweeps out there. I am very excited to see how much our industry as grown, especially in a social media sense. I cannot thank them enough for sharing the knowledge they gained by attending. There was so much good info that I started to compile a list of the tweets that intrigued me the most, so that I too could share the knowledge with others that were unable to attend. The topics ranged from mobile to social to search engines and more.

Here are some of my favorite tweets from #AIMConf (They are in chronological order, so the bottom of the list was tweeted before the top of the list.):

@seoconsultnt Mobile is the next best thing. Only 3%-9% current users but is the fastest growing segment of online marketing. Donald Davidoff @ #aimconf

@BellPartners “The 3 most important things in marketing: measurement, measurement, measurement.” Donald Davidoff. #aimconf

@HKattelman Don’t say how did u hear @ us? say – “How many different ways did you here @ us & Which one was most effective?” ~ Lisa Trosien #aimconf

@seoconsultnt Make sure that you track everything in marketing with a # or URL Kari Warren #aimconf

@HKattelman Understand that we have two audiences on the internet… people & spiders ~ Brooke Temple #aimconf

@30lines Tool to visualize how your website looks in various browser sizes – http://browsersize.googlelabs.com/ #AIMConf

@HKattelman RT @30lines: “Facebook is the new webpage.” Opportunity for socialized commerce. ~ @vsodera #AIMConf

@stevelefko RT @WesGillis: “Foursquare is this year’s twitter” Vivek Sodera co-founder @Rapleaf #aimconf

@stevelefko RT @30lines: Social media leans toward women, more about building/maintaining relationships. #AIMConf

@JudyBellack Learn more about using @foursquare for your business at http://foursquare.com/businesses/. #AIMConf  (via @mdutech)

@BakeXtraCookies Make sure your property is on Foursquare. Make sure your residents know that you are on Foursquare. #aimconf

@JudyBellack Key takeaway from @vsodera – Always be collecting email addresses; they’re the key to your audience’s attention. #AIMConf (via @30lines)

@JudyBellack We don’t own the brand, the consumer does; our job is to influence their opinion — K Thompson of AvalonBay at #aimconf

@firebelly solicit resident feedback for reviews – 15% of clicks turned into reviews from @mbj #aimconf

@30lines 63% of MySpace users have not logged in the past 4 mos. Only 8% have logged in in the last month. ~ @vsodera #AIMConf

@JudyBellack Elicit negative feedback b4 they have opp to go online — more surveys, more Interaction, more human, more people, less fear #aimconf

@BakeXtraCookies CL users are becoming more savvy – searching w/ key words. It’s not about MORE ads, it’s about the RIGHT ads & words. #aimconf

@JudyBellack @KFT1 There’s no such thing as Free — takes a lot of human resource to post appropriately on CL. #aimconf

@JudyBellack @artchickhb People don’t think about how much print drives to internet –big mistake! #aimconf

@HKattelman Best Practice #3 the brain likes curved edges #aimconf

@dannysullivan: google just asked if they’ll integrate any of microsoft’s decision engine tech, heh. answers right, “that’s there marketing” #aimconf

@dannysullivan google says no evil empire plan to take out any particular party or service — just building products in response to searcher needs #aimconf

@dannysullivangoogle’s “zero moment of truth” – how brand decisions made before “1st moment” of seeing product on shelf http://bit.ly/8YyRd6#aimconf

@firebelly 2/3 of all searches in the US happen on Google via @dannysullivan #aimconf [comscore data] Bing follows then Yahoo

@dannysullivan from @gsterling, google mobile ads now allow targeting to just the iPad, if you wanted #aimconf

@JudyBellack Google Just launched product called Tags where you can add coupon to google map listings. #aimconf

@30lines Thanks to Social Media, Direct Marketing Is Going Do-It-Yourself – http://j.mp/aTCX45 (from Advertising Age)

@mdutech For real estate marketing on Google, start here: http://www.google.com/realestatetools #AIMConf

@mdutech SEM: Make sure the experience on your site is high-quality, engaging & relevant once the visitor clicks through #AIMConf

@HKattelman Talk about placing real focus on the mobile side of of all our marketing efforts courtesy of @gsterling #aimconf Great Stuff!

@JudyBellack Because ILS has national scale, they have the advantage over local or regional companies. Sam Sebastian of Google #aimconf

@30lines Before you start search engine marketing, know exactly what a customer is worth to you. #AIMConf

SEO > PPC > SMO RT @JudyBellack SEO, then SEM, then social media optimization. The “right” order per Kevin Thompson at

@allbeehive: Best marketing quote of the day; “Print is not dead but we all know it’s on life support.” #aimconf

@KFT1 Mobile is here!! Get on board! #aimconf

@annpadgett Big thanks to those who are there! RT @MeredithMobley I love all the #AIMConf tweets. I’m there w/o really being there!

@MHNonline the question is not why mobile but when & what is right approach; it will vary depending on budget, target audience #AIMConf

http://bit.ly/cO4aIj RT @MHNonline MHN Special Report from AIM: Do What’s Right for Your Brand #AIMConf

@mdutech Mobile is not a standalone channel. Use it in conjunction with print, out-of-home, etc. ~ @gsterling #AIMConf

@mdutech “20% of searches on Google are related to location.” (About 2.8 billion per month) ~ @gsterling #AIMConf

@MHNonline Will go 100 million mobile internet users by end of year #AIMConf

@MHNonline Smartphone usage today 22% #AIMConf

@mdutech: We’re at the beginning of a new era of computing. Mobile + local + real time: all connected. #AIMConf

@30lines Tip for tracking links: try Google’s URL builder to understand where traffic is really coming from http://bit.ly/9oPSEH #AIMConf

@30lines 70% of print ads now have a call to action that includes a URL. ~ @numericanalytic #AIMConf

@DianaMosher iPad will become key leasing tool as agents utilize to close before walking back to leasing office #aimconf /@MHNonline

@DianaMosher Mobile tech is key theme at #aimconf as prospects increasingly prefer mobile devices to computer for apt hunting /@MHNonline

Ann Padgett is the Creative Director at Resite Online, a division of Dominion Enterprises. Opinions expressed are her own and not that of her employer.

Contact:

Ann Padgett

Creative Director

Office: (757) 351-8036

Fax: (812) 245-6719

Ann.Padgett@resiteonline.com

Resite Online announces expansion of SMS and mobile website applications for the multi-family industry

NORFOLK, VA (April 28, 2010) – Resite Online, a division of Dominion Enterprises and the nation’s premier provider of award-winning websites and resident-retaining portals, has announced the expansion of its mobile communication and website services. Resite’s comprehensive suite of custom mobile websites and leasing and retention tools enables apartment communities to take advantage of the mobile industry’s growth trend.

Resite Online’s mobile applications allow community staff and marketing teams to communicate specials, events, community emergencies and more. Resite’s mobile websites and SMS messaging services act as a mobilized leasing tool, easily capturing prospect information and enabling leasing teams to respond via text or email. The expanded system feeds data from the community’s traditional website to ensure the mobile information is always up-to-date without redundant effort. Resite’s mobile applications encompass a wide variety of marketing and retention tools including: customized mobile websites; send-to-friend; click-to-call; short-code; keyword texting; text-to-residents; text-to-email; directions-to-phone; comprehensive reporting and more!

Globally, mobile data traffic will double every year through 2012, increasing 66 times between 2008 and 2013, according to Cisco. According to a new forecast by Gartner, mobile phones will overtake PC’s as the most common Web access devices worldwide by 2013.

“Our mobile application was designed with the ultimate goals of communication and leasing in mind,” said Laura Trussell, General Manager of Resite Online. “Assisting our clients and partners with tools that increase leases and provide better ways to communicate with prospects and residents is a vital service we are proud to offer.”

About Resite Online^TM

Resite Online, headquartered in Norfolk, Va., was founded in October 2001 and is the sister company to For Rent Media Solutions^TM, a division of Dominion Enterprises. Capitalizing on the 20+ years of For Rent’s multifamily expertise, Resite provides award-winning, lead-driving websites, search engine optimization, social media and pay-per-click consulting, customizable mobile and SMS applications, ResidentHub payment and maintenance service portals, online leasing and lead tracking capabilities.  For more information on Resite Online, visit www.resiteonline.com.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 40 market-leading Web sites reaching more than 17.6 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 4,900 employees in more than 186 offices nationwide. For more information, visit www.dominionenterprises.com.

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