Posts tagged: apartment websites

Looking Back, Looking Forward

Ten years old!  Ten years young!

In 2001 the original founders of Resite started with what was at the time a very novel idea: that residents would want to pay their rent online. So we built the industry’s first ResidentHub to allow residents to pay online, submit maintenance requests, and stay current on community events.  Through the years we have added email capability, resident communication, lead management, resident rewards, and more.  In total ResidentHubs have processed over $1.3 billion in rent payments from more than 860,000 residents saving multifamily operators bundles of money and time. It is the original resident portal.  It is the most fully-featured resident hub.  It is still the best ResidentHub.

Out of our original work on ResidentHubs came calls from our customers for more – “Help us with websites; help us with online leasing; we want to market ourselves better on the Internet.”  So we developed LeasingPath, the most flexible online leasing application in the industry today.  It conforms to your processes and your application and converts those electronic inquiries into leases.  And we built thousands of the hardest working and best looking corporate and property websites out there.  They highlight your strengths.  They draw search engine traffic to you.  They drive you leads. They get prospects to visit you in person.

Globally, to simplify working with your systems already in place, we further integrated with RealPage, Yardi, MRI, AMSI, payment processors, VaultWare, Blue Moon, utilities, and multiple credit screeners.  Perhaps most telling, we count some of the proudest names in the industry as customers: Barrett & Stokely, Flaherty and Collins, McCann, Michael Stevens, NTS, Preiss, Venterra, Zaremba, and many more.

Along the way we were acquired by the big company, merged with one of its offspring, swallowed by one of its divisions, and finally (thankfully) spit back out on our own.  So here we are back to our entrepreneurial selves.

What does that mean looking forward?  We have solid financial backing.  We are a team with over 100 years of combined multifamily and Internet applications experience.  Our servers are hosted in a world class facility on top equipment.  We have just completed a redesign and upgrade of ResidentHub enhancing its usability and fully adapting it for mobile, which we will roll out to current customers in the fourth quarter.  We are finishing up a new website tool that is faster, smarter, and more flexible – which means easier for you to use, more features, more leads, and more closed prospects.  And we have begun work on new web enhancement tools that will help you stand out more and lower your cost per lead.

Even more, we have reorganized and rededicated ourselves to providing the very best customer service anywhere.  We have revamped our internal processes, welcomed original founder Greg Starr back onto the team, sharpened our current integrations while beginning work on new ones, and dramatically expanded our training to help properties get more out of our tools.

Internet marketing and tools can be complicated.  We get that – and we understand that our role is to sort through it for you.  We are dedicated to being your Internet partner, helping you make the most of a growing marketing and communications channel.

The first ten years seem to have flown by.  We look forward to working together over the next ten.

Peter Ill
President and Owner

The Preiss Company Announces Launch of Mobile Websites across its Student Housing Portfolio

The Preiss Company Announces Launch of Mobile Websites across its Student Housing Portfolio

New service gives campus residents more accessibility to off-campus property news, features, and updates

RALEIGH, NC – March 17, 2011 – The Preiss Company, one of the largest off-campus student housing providers in the nation, has recently launched mobile websites for all of its student housing properties.  Partnering with Resite Online, a division of Dominion Enterprises, the Raleigh real estate company has developed these new websites to allow current and prospective residents greater access to property news and property management.

“In the past year, our property websites had over 340,000 visitors, and this number is expected to increase as we continue to add to our student housing portfolio,” says The Preiss Company Marketing Director, Amy Barger.  ”Our management team is constantly updating our sites with the newest technology—from interactive floor plans to online rent payments.  We need to make sure that this information is readily available and in the hands of the people who need it most—wherever they may be and from whatever device they may be using.  By supplementing our current websites with mobile versions, we can ensure that our current and prospective residents have on-demand access to information that is easier to read, more concise, and more compatible with the mobile devices that they are likely using throughout the course of their day.”

Ann Padgett, Creative Director for Resite Online, says that mobile websites were a natural, technological progression for The Preiss Company.  Given the mobility of today’s college student, mobile websites give this     target market access to information via any mobile device—smart phones, tablets, and even hand-held game devices.  Mobile websites are specifically designed to maximize smaller screen resolutions, are simpler to navigate, and provide real-time, two-way communication via SMS (short message system) messaging.

“When we started working with The Preiss Company, we originally built their websites using a lot of interactive Flash animation,” explains Padgett. “Since Flash is not supported by most mobile devices, the usability of their websites was limited. By adding the mobile versions, we were able to expand their target audience and provide them with a better user experience, in addition to the expanded SMS messaging service.”

Resite Online’s mobile applications allow community staff and marketing teams to communicate specials, events, community emergencies and more. Resite’s mobile websites and SMS messaging services act as a mobilized leasing tool, easily capturing prospect information and enabling leasing teams to respond via text or email. The expanded system feeds data from the community’s traditional website to ensure the mobile information is always up-to-date without redundant effort. Resite’s mobile applications encompass a wide variety of marketing and retention tools including customized mobile websites, send-to-friend, click-to-call, short-code, keyword texting, text-to-residents, text-to-email, directions-to-phone, and comprehensive reporting.

The Preiss Company has been working with Resite Online for over six years.  Resite Online General Manager, Laura Trussell, says that the partnership has been rewarding and mutually beneficial.

“Amy and her marketing team are always striving for improvements to their brand by pushing the use of technology in ways their competitors haven’t thought of,” says Trussell.  ”The Preiss Company’s dedication to marketing, combined with Kirk’s [Kirk Preiss, Principal of The Preiss Company] knowledge of technology and operations, have provided Resite with multiple new ideas for improvements and growth to our own products.  The mobile project was a success, and we love seeing the new mobile leads coming into their communities!”

Barger says that her marketing team has been creative in promoting the new mobile websites.  To date, the team has held trivia nights, posted flyers throughout their associated campuses, has hosted parties, and even sponsored a cake decorating contest.  The mobile websites have been active since the end of January and Barger says that the feedback has been positive.

“In just weeks, we’ve already seen our investment beginning to pay off,” says Barger.  ”We’re getting daily leads from every one of our mobile websites, and the overall response has been fantastic.”

About The Preiss Company
Founded in 1987, The Preiss Company is the leader in the development of new technologies, tools, and strategies for the student housing industry and acts as a receiver for several national banks.  The company employs over 250 team members, has formed over 50 partnerships, and has developed over 20 projects stretching from Maryland to Texas.  For more information, visit www.tpco.com.

About Resite OnlineTM
Resite Online, headquartered in Norfolk, Va., was founded in October 2001 and is the sister company to For Rent Media SolutionsTM, a division of Dominion Enterprises. Capitalizing on the 20+ years of For Rent’s multifamily expertise, Resite provides award-winning, lead-driving websites, search engine optimization, social media and pay-per-click consulting, customizable mobile and SMS applications, ResidentHub payment and maintenance service portals, online leasing and lead tracking capabilities.  For more information on Resite Online, visit www.resiteonline.com.

About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 40 market-leading Web sites reaching more than 17.6 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 4,900 employees in more than 186 offices nationwide. For more information, visit www.dominionenterprises.com.

Press Contact:
Amy Barger, Marketing Director
The Preiss Company
(919) 291-9224
amy.barger@tpco.com

Ann Padgett, Creative Director
Resite Online
(757) 351-8036
Ann.Padgett@resiteonline.com

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2010 NAA Education Conference & Expo

Square Banner 2010 NAA Education Conference & ExpoWe can’t wait to see you in New Orleans!

Resite Online will be at 2010 National Apartment Association Education Conference & Exposition, June 24th and 25th. Please make sure to stop by booth #1012 to meet our team and find out how our websites work hard, so you can rest easy.

Our new Mobile Leasing product includes 3 distinct functionalities all tied into one!  Custom mobile community websites with LeasingPathSM guest-card integration, SMS messaging from desktop website, and keyword/short code SMS messaging and advertising tools that can be used for marketing and 2-way communication between prospective residents and your apartment community.

Our lead driving MarketingWebsitesSM are designed with usability and browser compatibility in mind. Using our new Resite Online Design Showroom, you get the customized look you want and the design excellence you count on Resite to provide, with a simplified implementation process.

Our ResidentHubSM resident portal has unparalleled flexible online rent payment solutions, maintenance requests, utility connections, renters insurance sign-up, and full-scope resident communication and tracking tools, all seamlessly integrated with your favorite property management software solutions.

Our Search Engine Strategies packages provide you the ultimate in Internet marketing through pay-per-click advertising, social media optimization, local search marketing, and search engine optimization.

Win a FREE Desktop and Mobile Apartment Community Website!

Visit our booth #1012 and compete in our version of NBC’s popular new television show Minute To Win It’s game “Movin on Up”.

One grand prize winner will receive a FREE desktop and mobile apartment community website* for a year!!! An over $3000 value!!!! Runner-up, winners will receive a Resite Online Executive Package that includes a travel coffee mug, hard cover notebook, flash drive, and pen. Follow @resiteonline on Twitter to find out about the winners.

*Some design restrictions apply.

frontFinal 2010 NAA Education Conference & Expo

Resite Online’s Mission

logo Resite Onlines MissionResite Online’s focus, and our business mission, is to build, deliver and support web-based applications  (Marketing Websites, ResidentHub portals, LeasingPath guestcards and lease applications) that enable the property management organizations to effectively meet the demands of the new renter. These renter demands must be met in a way that effectively allows the property management company to operate in the electronic, Internet based environment these renters and residents will use to transact and receive services.

Resite Online is very different from property management software providers in that we focus strictly on systems that directly power interaction between property management organizations and renters. We are different from Internet listing services (ILSs) in that we provide systems that continue the interaction throughout the entire lease cycle with variable consumer entry points. We are different from advertising agencies and design firms in that we create web-based transaction environments rather than online brochures. We are different from traditional technology consultants in that we have proven technology platforms focused on the multifamily industry and a talented, artistic creative team. Graphical user interface and workflow management are our specialties. The merger of aesthetic design and powerful, scalable, technology is at the core of our mission.

Our business mission and our product development philosophy are supported through a solid understanding of the challenges property management organizations face in adopting new technologies and business processes. Our product development philosophy is driven by two primary goals.

  1. We must meet the demands for easy use expected by renters and required by property management.
  2. We must deliver robust, flexible applications that will deliver operating efficiencies, performance improvement and sustainability for our partners.

The marriage of these two goals creates products that are easy to use and highly effective.

We also recognize that applications alone do not deliver value. They must be coupled with effective roll out and implementation planning, effective training and quality ongoing support to ensure that the partner’s users are effective in adopting the new business tools. The delivery of these support services ensures that the property management company receives the return on investment they anticipated in committing to changing their business processes and strategies through these applications.

Resite Online, a privately founded software development company solely focused on the multi-family industry, has been in business since 2001, and has helped many diverse organizations leverage Internet based applications in preparation for the changes taking place in the current and future renter expectations and new-media technologies necessary for apartment professionals to maintain their competitive advantage.

Contact Resite Online today at 1.866.3.RESITE or email info@resiteonline.com to become a partner with us.

Our Websites Work Hard, So You Can Rest Easy

There is a paradigm shift taking place in the apartment industry, driven by the convergence of Internet based technologies and the changing expectations of renters and residents about the role of the Internet in their day to day lives. This shift in renter and resident expectations is having a direct impact on the processes and tools apartment owners and managers will need to use to acquire, activate and service current and future apartment residents.

Resite Online’s focus, and our business mission, is to build, deliver and support web-based applications that enable property management organizations to effectively meet the demands of the new renter. These renter demands must be met in a way that effectively allows the property management company to operate in the electronic, Internet based environment these renters and residents will use to transact and receive services.

These services are delivered primarily through four web-based platforms:
•    MarketingWebsites – custom and template website designs for apartment communities and management companies with built-in content management system, mobile websites, and text solutions.
•    LeasingPath – online guestcards, lease applications with online payment of application fees and deposits, credit screening and BlueMoon integration.
•    ResidentHub – resident portal with flexible online rent payment solutions, maintenance requests, utility connection, renters insurance sign-up, property management software integrations, and more.
•    Search Engine Strategies – pay-per-click (PPC), social media optimization (SMO), search engine optimization (SEO), and local search engine marketing.

Resite understands your business, and we can assist in improving the processes that support new customer acquisition and resident services. The following help to maximize the value of your web customer service program:

Mature Applications
Resite is exclusively focused on building, delivering, and supporting customer service applications. With dedicated resources and fully tested technology, customers benefit from our commitment to delivering superior solutions for our customers.

Flexibility & Customization
Each application works for your business and meets your business rules. Resite understands your business and can help improve processes related to customer transactions and communication.

Intuitive User Experience
Ease of use is important for consumer-driven web applications to achieve high adoption rates. Intuitive user interfaces for both customers and employees add additional value.

Extensive Network of Partners
Technology offers powerful new opportunities to improve processes and create new efficiencies. Resite actively works with a wide ranging network of multifamily and content partners.

Integration Capabilities
Resite’s diverse experience with third party integration offers successful data exchange with property management software, resident screening, payment processors, leasing software solutions, ancillary services, and custom integrations.

Account Management & Support
Each Resite customer receives dedicated resources to increase the value of the solutions and drive adoption rates with employees and customers.

Email info@resiteonline.com or call 1-866-3-RESITE for more information today.

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