It’s no surprise I was disappointed that I was unable to attend the Apartment Internet Marketing Conference this year. We have a lot of really exciting things going on here at Resite right now. Supporting my team, my customers, and my business is always my top priority, and in this case trumped attending the conference.
I was happily surprised at the amount of good information I was still able to gain by following all the fabulous multi-family industry tweeps out there. I am very excited to see how much our industry as grown, especially in a social media sense. I cannot thank them enough for sharing the knowledge they gained by attending. There was so much good info that I started to compile a list of the tweets that intrigued me the most, so that I too could share the knowledge with others that were unable to attend. The topics ranged from mobile to social to search engines and more.
Here are some of my favorite tweets from #AIMConf (They are in chronological order, so the bottom of the list was tweeted before the top of the list.):
@seoconsultnt Mobile is the next best thing. Only 3%-9% current users but is the fastest growing segment of online marketing. Donald Davidoff @ #aimconf
@BellPartners “The 3 most important things in marketing: measurement, measurement, measurement.” Donald Davidoff. #aimconf
@HKattelman Don’t say how did u hear @ us? say – “How many different ways did you here @ us & Which one was most effective?” ~ Lisa Trosien #aimconf
@seoconsultnt Make sure that you track everything in marketing with a # or URL Kari Warren #aimconf
@HKattelman Understand that we have two audiences on the internet… people & spiders ~ Brooke Temple #aimconf
@30lines Tool to visualize how your website looks in various browser sizes – http://browsersize.googlelabs.com/ #AIMConf
@HKattelman RT @30lines: “Facebook is the new webpage.” Opportunity for socialized commerce. ~ @vsodera #AIMConf
@stevelefko RT @WesGillis: “Foursquare is this year’s twitter” Vivek Sodera co-founder @Rapleaf #aimconf
@stevelefko RT @30lines: Social media leans toward women, more about building/maintaining relationships. #AIMConf
@JudyBellack Learn more about using @foursquare for your business at http://foursquare.com/businesses/. #AIMConf (via @mdutech)
@BakeXtraCookies Make sure your property is on Foursquare. Make sure your residents know that you are on Foursquare. #aimconf
@JudyBellack Key takeaway from @vsodera – Always be collecting email addresses; they’re the key to your audience’s attention. #AIMConf (via @30lines)
@JudyBellack We don’t own the brand, the consumer does; our job is to influence their opinion — K Thompson of AvalonBay at #aimconf
@firebelly solicit resident feedback for reviews – 15% of clicks turned into reviews from @mbj #aimconf
@30lines 63% of MySpace users have not logged in the past 4 mos. Only 8% have logged in in the last month. ~ @vsodera #AIMConf
@JudyBellack Elicit negative feedback b4 they have opp to go online — more surveys, more Interaction, more human, more people, less fear #aimconf
@BakeXtraCookies CL users are becoming more savvy – searching w/ key words. It’s not about MORE ads, it’s about the RIGHT ads & words. #aimconf
@JudyBellack @KFT1 There’s no such thing as Free — takes a lot of human resource to post appropriately on CL. #aimconf
@JudyBellack @artchickhb People don’t think about how much print drives to internet –big mistake! #aimconf
@HKattelman Best Practice #3 the brain likes curved edges #aimconf
@dannysullivan: google just asked if they’ll integrate any of microsoft’s decision engine tech, heh. answers right, “that’s there marketing” #aimconf
@dannysullivan google says no evil empire plan to take out any particular party or service — just building products in response to searcher needs #aimconf
@dannysullivangoogle’s “zero moment of truth” – how brand decisions made before “1st moment” of seeing product on shelf http://bit.ly/8YyRd6#aimconf
@firebelly 2/3 of all searches in the US happen on Google via @dannysullivan #aimconf [comscore data] Bing follows then Yahoo
@dannysullivan from @gsterling, google mobile ads now allow targeting to just the iPad, if you wanted #aimconf
@JudyBellack Google Just launched product called Tags where you can add coupon to google map listings. #aimconf
@30lines Thanks to Social Media, Direct Marketing Is Going Do-It-Yourself – http://j.mp/aTCX45 (from Advertising Age)
@mdutech For real estate marketing on Google, start here: http://www.google.com/realestatetools #AIMConf
@mdutech SEM: Make sure the experience on your site is high-quality, engaging & relevant once the visitor clicks through #AIMConf
@HKattelman Talk about placing real focus on the mobile side of of all our marketing efforts courtesy of @gsterling #aimconf Great Stuff!
@JudyBellack Because ILS has national scale, they have the advantage over local or regional companies. Sam Sebastian of Google #aimconf
@30lines Before you start search engine marketing, know exactly what a customer is worth to you. #AIMConf
SEO > PPC > SMO RT @JudyBellack SEO, then SEM, then social media optimization. The “right” order per Kevin Thompson at
@allbeehive: Best marketing quote of the day; “Print is not dead but we all know it’s on life support.” #aimconf
@KFT1 Mobile is here!! Get on board! #aimconf
@annpadgett Big thanks to those who are there! RT @MeredithMobley I love all the #AIMConf tweets. I’m there w/o really being there!
@MHNonline the question is not why mobile but when & what is right approach; it will vary depending on budget, target audience #AIMConf
http://bit.ly/cO4aIj RT @MHNonline MHN Special Report from AIM: Do What’s Right for Your Brand #AIMConf
@mdutech Mobile is not a standalone channel. Use it in conjunction with print, out-of-home, etc. ~ @gsterling #AIMConf
@mdutech “20% of searches on Google are related to location.” (About 2.8 billion per month) ~ @gsterling #AIMConf
@MHNonline Will go 100 million mobile internet users by end of year #AIMConf
@MHNonline Smartphone usage today 22% #AIMConf
@mdutech: We’re at the beginning of a new era of computing. Mobile + local + real time: all connected. #AIMConf
@30lines Tip for tracking links: try Google’s URL builder to understand where traffic is really coming from http://bit.ly/9oPSEH #AIMConf
@30lines 70% of print ads now have a call to action that includes a URL. ~ @numericanalytic #AIMConf
@DianaMosher iPad will become key leasing tool as agents utilize to close before walking back to leasing office #aimconf /@MHNonline
@DianaMosher Mobile tech is key theme at #aimconf as prospects increasingly prefer mobile devices to computer for apt hunting /@MHNonline
Ann Padgett is the Creative Director at Resite Online, a division of Dominion Enterprises. Opinions expressed are her own and not that of her employer.
1 Comment 
We can’t wait to see you in New Orleans!
