Phoenix—At the 2012 Apartment Internet Marketing (AIM) conference in Phoenix, panelists discussed the importance of Internet ratings for multifamily communities. With the prevalence of ratings and review sites, it is important for a property manager to manage these reviews.

According to the panelists, keeping track of the reviews of your communities can help you make sure your brand has the right message.

“People are going to have these conversations with or without you,” Wade Hewitt, vice president, apartmentratings.com said. “Engagement can really be a difference maker.”  See MultihousingNews.com for full story.