Posts tagged: search engine marketing

Looking Back, Looking Forward

Ten years old!  Ten years young!

In 2001 the original founders of Resite started with what was at the time a very novel idea: that residents would want to pay their rent online. So we built the industry’s first ResidentHub to allow residents to pay online, submit maintenance requests, and stay current on community events.  Through the years we have added email capability, resident communication, lead management, resident rewards, and more.  In total ResidentHubs have processed over $1.3 billion in rent payments from more than 860,000 residents saving multifamily operators bundles of money and time. It is the original resident portal.  It is the most fully-featured resident hub.  It is still the best ResidentHub.

Out of our original work on ResidentHubs came calls from our customers for more – “Help us with websites; help us with online leasing; we want to market ourselves better on the Internet.”  So we developed LeasingPath, the most flexible online leasing application in the industry today.  It conforms to your processes and your application and converts those electronic inquiries into leases.  And we built thousands of the hardest working and best looking corporate and property websites out there.  They highlight your strengths.  They draw search engine traffic to you.  They drive you leads. They get prospects to visit you in person.

Globally, to simplify working with your systems already in place, we further integrated with RealPage, Yardi, MRI, AMSI, payment processors, VaultWare, Blue Moon, utilities, and multiple credit screeners.  Perhaps most telling, we count some of the proudest names in the industry as customers: Barrett & Stokely, Flaherty and Collins, McCann, Michael Stevens, NTS, Preiss, Venterra, Zaremba, and many more.

Along the way we were acquired by the big company, merged with one of its offspring, swallowed by one of its divisions, and finally (thankfully) spit back out on our own.  So here we are back to our entrepreneurial selves.

What does that mean looking forward?  We have solid financial backing.  We are a team with over 100 years of combined multifamily and Internet applications experience.  Our servers are hosted in a world class facility on top equipment.  We have just completed a redesign and upgrade of ResidentHub enhancing its usability and fully adapting it for mobile, which we will roll out to current customers in the fourth quarter.  We are finishing up a new website tool that is faster, smarter, and more flexible – which means easier for you to use, more features, more leads, and more closed prospects.  And we have begun work on new web enhancement tools that will help you stand out more and lower your cost per lead.

Even more, we have reorganized and rededicated ourselves to providing the very best customer service anywhere.  We have revamped our internal processes, welcomed original founder Greg Starr back onto the team, sharpened our current integrations while beginning work on new ones, and dramatically expanded our training to help properties get more out of our tools.

Internet marketing and tools can be complicated.  We get that – and we understand that our role is to sort through it for you.  We are dedicated to being your Internet partner, helping you make the most of a growing marketing and communications channel.

The first ten years seem to have flown by.  We look forward to working together over the next ten.

Peter Ill
President and Owner

Our Websites Work Hard, So You Can Rest Easy

There is a paradigm shift taking place in the apartment industry, driven by the convergence of Internet based technologies and the changing expectations of renters and residents about the role of the Internet in their day to day lives. This shift in renter and resident expectations is having a direct impact on the processes and tools apartment owners and managers will need to use to acquire, activate and service current and future apartment residents.

Resite Online’s focus, and our business mission, is to build, deliver and support web-based applications that enable property management organizations to effectively meet the demands of the new renter. These renter demands must be met in a way that effectively allows the property management company to operate in the electronic, Internet based environment these renters and residents will use to transact and receive services.

These services are delivered primarily through four web-based platforms:
•    MarketingWebsites – custom and template website designs for apartment communities and management companies with built-in content management system, mobile websites, and text solutions.
•    LeasingPath – online guestcards, lease applications with online payment of application fees and deposits, credit screening and BlueMoon integration.
•    ResidentHub – resident portal with flexible online rent payment solutions, maintenance requests, utility connection, renters insurance sign-up, property management software integrations, and more.
•    Search Engine Strategies – pay-per-click (PPC), social media optimization (SMO), search engine optimization (SEO), and local search engine marketing.

Resite understands your business, and we can assist in improving the processes that support new customer acquisition and resident services. The following help to maximize the value of your web customer service program:

Mature Applications
Resite is exclusively focused on building, delivering, and supporting customer service applications. With dedicated resources and fully tested technology, customers benefit from our commitment to delivering superior solutions for our customers.

Flexibility & Customization
Each application works for your business and meets your business rules. Resite understands your business and can help improve processes related to customer transactions and communication.

Intuitive User Experience
Ease of use is important for consumer-driven web applications to achieve high adoption rates. Intuitive user interfaces for both customers and employees add additional value.

Extensive Network of Partners
Technology offers powerful new opportunities to improve processes and create new efficiencies. Resite actively works with a wide ranging network of multifamily and content partners.

Integration Capabilities
Resite’s diverse experience with third party integration offers successful data exchange with property management software, resident screening, payment processors, leasing software solutions, ancillary services, and custom integrations.

Account Management & Support
Each Resite customer receives dedicated resources to increase the value of the solutions and drive adoption rates with employees and customers.

Email info@resiteonline.com or call 1-866-3-RESITE for more information today.

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