In 2001 the original founders of Resite started with what was at the time a very novel idea: that residents would want to pay their rent online. So we built the industry’s first ResidentHub to allow residents to pay online, submit maintenance requests, and stay current on community events.  Through the years we have added email capability, resident communication, lead management, resident rewards, and more.  In total ResidentHubs have processed over $1.3 billion in rent payments from more than 860,000 residents saving multifamily operators bundles of money and time. It is the original resident portal.  It is the most fully-featured resident hub.  It is still the best ResidentHub.

Out of our original work on ResidentHubs came calls from our customers for more – “Help us with websites; help us with online leasing; we want to market ourselves better on the Internet.”  So we developed LeasingPath, the most flexible online leasing application in the industry today.  It conforms to your processes and your application and converts those electronic inquiries into leases.  And we built thousands of the hardest working and best looking corporate and property websites out there.  They highlight your strengths.  They draw search engine traffic to you.  They drive you leads. They get prospects to visit you in person.

Globally, to simplify working with your systems already in place, we further integrated with RealPage, Yardi, MRI, AMSI, payment processors, VaultWare, Blue Moon, utilities, and multiple credit screeners.  Perhaps most telling, we count some of the proudest names in the industry as customers: Barrett & Stokely, Flaherty and Collins, McCann, Michael Stevens, NTS, Preiss, Venterra, Zaremba, and many more.

Along the way we were acquired by the big company, merged with one of its offspring, swallowed by one of its divisions, and finally (thankfully) spit back out on our own.  So here we are back to our entrepreneurial selves.

What does that mean looking forward?  We have solid financial backing.  We are a team with over 100 years of combined multifamily and Internet applications experience.  Our servers are hosted in a world class facility on top equipment.  We have just completed a redesign and upgrade of ResidentHub enhancing its usability and fully adapting it for mobile, which we will roll out to current customers in the fourth quarter.  We are finishing up a new website tool that is faster, smarter, and more flexible – which means easier for you to use, more features, more leads, and more closed prospects.  And we have begun work on new web enhancement tools that will help you stand out more and lower your cost per lead.

Even more, we have reorganized and rededicated ourselves to providing the very best customer service anywhere.  We have revamped our internal processes, welcomed original founder Greg Starr back onto the team, sharpened our current integrations while beginning work on new ones, and dramatically expanded our training to help properties get more out of our tools.

Internet marketing and tools can be complicated.  We get that – and we understand that our role is to sort through it for you.  We are dedicated to being your Internet partner, helping you make the most of a growing marketing and communications channel.

The first ten years seem to have flown by.  We look forward to working together over the next ten.

Peter Ill
President and Owner

We can’t wait to see you in New Orleans!

Resite Online will be at 2010 National Apartment Association Education Conference & Exposition, June 24^th and 25^th. Please make sure to stop by booth #1012 to meet our team and find out how our websites work hard, so you can rest easy.

Our new Mobile Leasing product includes 3 distinct functionalities all tied into one!  Custom mobile community websites with LeasingPath^SM guest-card integration, SMS messaging from desktop website, and keyword/short code SMS messaging and advertising tools that can be used for marketing and 2-way communication between prospective residents and your apartment community.

Our lead driving MarketingWebsites^SM are designed with usability and browser compatibility in mind. Using our new Resite Online Design Showroom, you get the customized look you want and the design excellence you count on Resite to provide, with a simplified implementation process.

Our ResidentHub^SM resident portal has unparalleled flexible online rent payment solutions, maintenance requests, utility connections, renters insurance sign-up, and full-scope resident communication and tracking tools, all seamlessly integrated with your favorite property management software solutions.

Our Search Engine Strategies packages provide you the ultimate in Internet marketing through pay-per-click advertising, social media optimization, local search marketing, and search engine optimization.

Win a FREE Desktop and Mobile Apartment Community Website!

Visit our booth #1012 and compete in our version of NBC’s popular new television show Minute To Win It’s game “Movin on Up”.

One grand prize winner will receive a FREE desktop and mobile apartment community website* for a year!!! An over $3000 value!!!! Runner-up, winners will receive a Resite Online Executive Package that includes a travel coffee mug, hard cover notebook, flash drive, and pen. Follow @resiteonline on Twitter to find out about the winners.

*Some design restrictions apply.

I was happily surprised at the amount of good information I was still able to gain by following all the fabulous multi-family industry tweeps out there. I am very excited to see how much our industry as grown, especially in a social media sense. I cannot thank them enough for sharing the knowledge they gained by attending. There was so much good info that I started to compile a list of the tweets that intrigued me the most, so that I too could share the knowledge with others that were unable to attend. The topics ranged from mobile to social to search engines and more.

Here are some of my favorite tweets from #AIMConf (They are in chronological order, so the bottom of the list was tweeted before the top of the list.):

@seoconsultnt Mobile is the next best thing. Only 3%-9% current users but is the fastest growing segment of online marketing. Donald Davidoff @ #aimconf

@BellPartners “The 3 most important things in marketing: measurement, measurement, measurement.” Donald Davidoff. #aimconf

@HKattelman Don’t say how did u hear @ us? say – “How many different ways did you here @ us & Which one was most effective?” ~ Lisa Trosien #aimconf

@seoconsultnt Make sure that you track everything in marketing with a # or URL Kari Warren #aimconf

@HKattelman Understand that we have two audiences on the internet… people & spiders ~ Brooke Temple #aimconf

@30lines Tool to visualize how your website looks in various browser sizes – http://browsersize.googlelabs.com/ #AIMConf

@HKattelman RT @30lines: “Facebook is the new webpage.” Opportunity for socialized commerce. ~ @vsodera #AIMConf

@stevelefko RT @WesGillis: “Foursquare is this year’s twitter” Vivek Sodera co-founder @Rapleaf #aimconf

@stevelefko RT @30lines: Social media leans toward women, more about building/maintaining relationships. #AIMConf

@JudyBellack Learn more about using @foursquare for your business at http://foursquare.com/businesses/. #AIMConf  (via @mdutech)

@BakeXtraCookies Make sure your property is on Foursquare. Make sure your residents know that you are on Foursquare. #aimconf

@JudyBellack Key takeaway from @vsodera – Always be collecting email addresses; they’re the key to your audience’s attention. #AIMConf (via @30lines)

@JudyBellack We don’t own the brand, the consumer does; our job is to influence their opinion — K Thompson of AvalonBay at #aimconf

@firebelly solicit resident feedback for reviews – 15% of clicks turned into reviews from @mbj #aimconf

@30lines 63% of MySpace users have not logged in the past 4 mos. Only 8% have logged in in the last month. ~ @vsodera #AIMConf

@JudyBellack Elicit negative feedback b4 they have opp to go online — more surveys, more Interaction, more human, more people, less fear #aimconf

@BakeXtraCookies CL users are becoming more savvy – searching w/ key words. It’s not about MORE ads, it’s about the RIGHT ads & words. #aimconf

@JudyBellack @KFT1 There’s no such thing as Free — takes a lot of human resource to post appropriately on CL. #aimconf

@JudyBellack @artchickhb People don’t think about how much print drives to internet –big mistake! #aimconf

@HKattelman Best Practice #3 the brain likes curved edges #aimconf

@dannysullivan: google just asked if they’ll integrate any of microsoft’s decision engine tech, heh. answers right, “that’s there marketing” #aimconf

@dannysullivan google says no evil empire plan to take out any particular party or service — just building products in response to searcher needs #aimconf

@dannysullivangoogle’s “zero moment of truth” – how brand decisions made before “1st moment” of seeing product on shelf http://bit.ly/8YyRd6#aimconf

@firebelly 2/3 of all searches in the US happen on Google via @dannysullivan #aimconf [comscore data] Bing follows then Yahoo

@dannysullivan from @gsterling, google mobile ads now allow targeting to just the iPad, if you wanted #aimconf

@JudyBellack Google Just launched product called Tags where you can add coupon to google map listings. #aimconf

@30lines Thanks to Social Media, Direct Marketing Is Going Do-It-Yourself – http://j.mp/aTCX45 (from Advertising Age)

@mdutech For real estate marketing on Google, start here: http://www.google.com/realestatetools #AIMConf

@mdutech SEM: Make sure the experience on your site is high-quality, engaging & relevant once the visitor clicks through #AIMConf

@HKattelman Talk about placing real focus on the mobile side of of all our marketing efforts courtesy of @gsterling #aimconf Great Stuff!

@JudyBellack Because ILS has national scale, they have the advantage over local or regional companies. Sam Sebastian of Google #aimconf

@30lines Before you start search engine marketing, know exactly what a customer is worth to you. #AIMConf

SEO > PPC > SMO RT @JudyBellack SEO, then SEM, then social media optimization. The “right” order per Kevin Thompson at

@allbeehive: Best marketing quote of the day; “Print is not dead but we all know it’s on life support.” #aimconf

@KFT1 Mobile is here!! Get on board! #aimconf

@annpadgett Big thanks to those who are there! RT @MeredithMobley I love all the #AIMConf tweets. I’m there w/o really being there!

@MHNonline the question is not why mobile but when & what is right approach; it will vary depending on budget, target audience #AIMConf

http://bit.ly/cO4aIj RT @MHNonline MHN Special Report from AIM: Do What’s Right for Your Brand #AIMConf

@mdutech Mobile is not a standalone channel. Use it in conjunction with print, out-of-home, etc. ~ @gsterling #AIMConf

@mdutech “20% of searches on Google are related to location.” (About 2.8 billion per month) ~ @gsterling #AIMConf

@MHNonline Will go 100 million mobile internet users by end of year #AIMConf

@MHNonline Smartphone usage today 22% #AIMConf

@mdutech: We’re at the beginning of a new era of computing. Mobile + local + real time: all connected. #AIMConf

@30lines Tip for tracking links: try Google’s URL builder to understand where traffic is really coming from http://bit.ly/9oPSEH #AIMConf

@30lines 70% of print ads now have a call to action that includes a URL. ~ @numericanalytic #AIMConf

@DianaMosher iPad will become key leasing tool as agents utilize to close before walking back to leasing office #aimconf /@MHNonline

@DianaMosher Mobile tech is key theme at #aimconf as prospects increasingly prefer mobile devices to computer for apt hunting /@MHNonline

Ann Padgett is the Creative Director at Resite Online, a division of Dominion Enterprises. Opinions expressed are her own and not that of her employer.

An Olympian Effort

This year brings the return of one of the great international sporting events shared by citizens of the world:

The 2010 Winter Olympics

We won’t be waiting long for these events to commence. Thanks to our neighbors north of the border, we will soon partake of The Olympic Winter Games Opening Ceremony, which will take place at Vancouver’s BC Place tonight February 12, 2010.

In deference to the Games, we here at Resite recently held our own little competition for the new Website of the Year for 2009. Votes were cast (early and often) by members of the staff for the favorite design (partiality was not excluded).

And The Winners Are:

The Bronze Medal is a 3-way tie between (in no particular order):

Evanston Neighborhood Properties, LLC

Bronze Medal winner 2009

West Wind Apartment Homes

The Lofts at Willow Creek

Our Silver Medal award this year goes to:

Sexton Companies

And for outstanding performance as website of the year, best of the best, the Gold Medal winner is:

Palazzo at Cypresswood

Gold Medal winner 2009

Thanks to our judges and members of the academy for another fantastic competition!