Wouldn’t it be helpful if you could see your resident or perspective clients’ behavior when they are visiting your website? It’s easier than you think, and no crystal ball is needed! By adding a simple Web Analytics tool to your website and then reviewing the information.

Web Analytics not only gives you a glimpse into the mind of your website visitors, it also gives you a better understanding of their behavior online and it will also tells you what they are trying to accomplish when they are visiting your site. With the information, you have everything you need to give visitors the answers their looking for-all on your site!

It will help you to prioritize the pages  that you should be focusing on. For example: you can optimize or advertise the pages that have low performance. The data gathered from Web Analytics takes the guesswork out of writing and managing the content, property images, website layout and other important features, which could be vastly different from what the Web Designer/Content write had in mind when the website was created.

Here are some pointers for using your Web Analytics tool:

• Decide the goal(s) of your website. Write down the goals and compare it with the information from the Web Analytics tool.
• Traffic Sources: Analyze how visitors are reaching your website; are they coming from Search Engines, direct traffic, or referring websites. Referring sites data will list the sites that are sending traffic to your website, such as an Internet Listing Site where you are advertising.
• Page Visits and Time on Site: Analyze what pages renters are visiting while they are on your site. You may find that one of your floor plan is visited by renters more than anticipated. This gives you an opportunity to advertise this floor plan and get more renters to the website.
• Bounce Rate: This metrics presents the average percentage of visitors who left the site right after arriving there. If any of your webpage has a high bounce rate then you may need to change the content to cater to their needs.
• Update your website with the changes, analyze the results from those changes and continue to improve your website.

There are many free and paid Web Analytics tools with plenty of useful features in the market, such as Google Analytics, Urchin, and Omniture. Installation for some of these tools require very little time. If you want to learn about your renters’ behavior online, there is no better or easier way than Web Analytics!

No related posts.

2 Responses to “Understand Residents’ Behavior Online with One Easy-to-Use Tool: Web Analytics”

1. John Stepleton says:

   June 30, 2010 at 12:01 pm

   I couldn’t agree more.  Not having a tool like Google Analytics is like trying to drive your car without being able to see out the windshield…you’re likely to crash into something.We’ve found there are other analytical tools that provide insight into consumer behaviors before they hit your website – for example you can now see into classified sites such as Craigslist and see who is viewing your ads, which titles generate the most views and leads and what content gets the most response.What ever you do – try to use data to help make touch decisions about your marketing!
2. check it out says:

   August 15, 2010 at 10:10 am

   Hi very interesting post. I’ll try the free analytic tool first. And you’re right John, “Not having a tool like Google Analytics is like trying to drive your car
   without being able to see out the windshield…you’re likely to crash
   into something.”