Digital Marketing

Websites

In today's competitive marketplace, a solid foundation for your online presence is a necessity. With the traffic shifting towards mobile phone use, one cannot afford to have an online presence without a strong mobile interface. Our primary focus is to an create interactive web experience with a mobile-first approach using the latest technologies, ensuring they display on mobile, desktop and tablets.

Our team works closely with you during the initial phase to understand your target resident and to create a unique and innovative web experience that converts prospective renters into residents. Your website is an extension of your apartment community and for many prospective renters your website is the first point of contact and should invoke a connection encouraging prospects to engage in a conversation for your community.

We design for the user while keeping in mind the objectives established by you, the owners and future investors for your apartment community. We employ best practice web design principles to build websites that are aesthetically pleasing and aid in boosting conversions.

All of our sites have a CMS that allows you to easily keep your website up to date.

Learn About OurSearch Engine Marketing

Don’t leave being found online up to chance. Take advantage of our Search Engine Marketing (SEM) services to help your website gain visibility. Our Google Adwords or Facebook Ads will help you to target the right locations and the right demographics to fill up those tough to sell floorplans, even in slow months.

Search Engine Optimization

Well architected and properly coded websites with rich content are rewarded by the search engines. On-page optimization and internal linking is setup to maximize rankings. Keyword targeting and linking building are essential factors as well to ensure your optimum organic performance. In addition to SEO we can assist in others areas that can enhance your property's visibility

We help you claim your business listings in local search directories so that prospects can find you no matter what search engine they use.

Resite has partnered with all four of the major listing data providers to push your community's name, address, and phone number (NAP) to over 300 of the largest local search directories.

Pay-Per-Click Management (PPC)

We can boost your apartment community's website traffic by developing and assisting you in your pay-per-click campaign. By advertising your apartment community on affiliated websites, you can gain exposure and increase leads.

  • Target ads to specific areas with geotargeting
  • Optimize landing pages for increased Quality Score and lower Cost-Per-Click
  • Focus on the right type of website traffic and lease more
  • Increase your website traffic out of leasing season to ensure optimal occupancy

Social media marketing is not a job to pass off to the intern, it’s serious business. Everyone in the multi-family industry knows that connecting and building a relationship with your customers is extremely important. Social media is the perfect outlet to maintain that relationship while keeping your customers informed and entertained.

The competition is out there - There are 40 million active small business pages on Facebook and 4 million of those businesses pay for social media advertising on Facebook. (Source: Forbes) Chances are that your competitors are active and advertising on Facebook. Do you have a strong social media presence? Do you have a strategy for engaging with your residents? We can help get you there

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Analytics

Reporting is generated to provide a snapshot of your community's performance. Whether it is traditional analytics for the website or to provide you a view of results of your search and social campaigns that we are running.

Reputation Management

Prospective residents are exploring community ratings and reviews before ever visiting the communities of interest. Do you know what past and present residents are saying about your community? Have you considered using reputation management tools to ensure your community stands out above your competition?

  • Monitor online visibility
  • Track online mentions and relevant conversations
  • Competitive monitoring to help understand share of voice in your market

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