Basically, Come April 21st, 2015 the Google Algorithm will change and give more weight to how “mobile friendly” your website is. Increased weighting simply stated means it will affect how you rank in the search engines.
This is a trend which has been threatening since 2013; however, until now only a select few have heeded Google’s almighty voice. There is no need to start pushing the panic buttons just yet. A future-proofing solution would be to update your site to a Responsive Design.
What is Responsive Design?
Let’s dig deeper into the emergence and understanding of Responsive Design. Basically, Responsive Design refers to the design code that allows any device to display your website optimally regardless of screen size or operating system. Once the website determines the device you are using, it then modifies to your device’s specifications and displays the re-sized content without the user having to constantly scroll and zoom.
In short, Responsive Design makes sure your site is optimized for all devices.
Why is Responsive Design important?
The other reason you need responsive design is Google. For one, Google favors a fully functional responsive design and rewards it by sending more traffic your way. Utilizing the ‘Mobile Friendly’ label that it puts up with sites in the search results, Google ensures that mobile users click on responsive websites more than non-mobile optimized sites.
Recently Google answered questions on a Google+ hangout regarding the impact of the new mobile-friendly algorithm. Two key takeaways were:
- You are either mobile-friendly or not, there are no degrees of mobile-friendliness in this algorithm.
- The fastest way to see if your web pages are mobile-friendly is to see if you have the mobile-friendly label in the live mobile search results. If not, check the mobile-friendly testing tool.
It’s important for your site to look as great on mobile devices as it does on a desktop because studies show that more people now access the web via their mobile phones than desktop. With the increasing number of mobile search queries in the U.S. alone, it’s staggering to think that in a few short years mobile devices have become such a force on the web. All sources point to the inevitable need to flow with the tide of influence being exerted by Google and mobile devices.
Device most commonly used when looking for location information online
At Resite Online we want our clients to be aware of anything that may impact their business and allow them to embrace the changes, turning a potential problem into an opportunity.