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Search Console Update – What does it mean for your business?

Earlier this month, Google announced the release of a new and improved Google Search Console that we’re eagerly anticipating. The Google Search Console, formally known as Google Webmaster Tools, is a service that helps webmasters properly index and optimize their webpages for search engines. Going forward, the updated platform will make troubleshooting index errors a lot easier within the Search Console.

Have you ever received notification of a crawl error from Google Search Console, only to log in and get a very vague explanation of the issue and how to fix it? Frustrating, right? Thankfully, Google is planning to roll out “more actionable insights” to help pinpoint and fix errors within your code.

In addition Google is “introducing sharing functionality” within the console to help businesses resolve issues across multiple users in an organization. This means that your marketing specialists can work directly with your developers to close out crawl issues.

How many times have you or your team worked tirelessly in trying to close out an issue only to find that Google still rejects your latest attempt? Luckily, the new Google Search Console update hopes to mitigate this by reducing the status response time from Google in regards to your latest submission.

These changes are said to be rolled out within the next few weeks, and we are already seeing some odd behavior happening with notifications in regards to Search Console. How about you all? Anyone else seeing anything noteworthy? We would love to hear from you!

Conclusion:

If you are noticing strange changes within Search Console, don’t fret…they are likely due to Google rolling out a few wonderful changes to help make the tedious process of indexing pages a lot clearer and more efficient. Why is this update important? Properly indexed pages = more visibility. More visibility = more leads. WIN-WIN!

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