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Take your apartment website to the next level

How much thought do you put into your property’s website? Chances are, you scramble just to get the basic content of your property together (logos, colors, floor plans etc).

This is the base layer of your website. Your apartment website is much like crafting a beautiful tiered cake. The more fantastic the website, the more layers involved in its creation.

We are going to look at each segment that goes into making an apartment website the best it can be.


Base Layer

This is the bare minimum needed to serve you as an apartment website and support the rest of your marketing and extras.


Floor plans – Showcase the floor plans available at your apartment. Ideally, you want to have pictures, videos and pricing. As much information as possible to help your website visitor make a decision as to whether that floor plan is right for them.


Amenities – List out the features and amenities available at the apartment.


Photos – Make sure your website has pictures of the interior and exterior of the apartment to show what it looks like.


Resources – A common knowledge base of answers to frequently asked questions. You can also include links to resources that residents will need to help them move-in but also for any common issues that arise.


Neighborhood Info – Information about the local neighborhood, places to go. Our favorite way is to use an Interactive map.



Events – Compile a list of events that are upcoming at the apartment or around the area, community events and get-togethers.


Contact Information – NAP (Name, Address, Phone number) consistent on all pages. Include a fax number, opening hours, a contact form. Make it easy for people to get the info they need to contact you from your website.


Mobile friendly (Responsive)Website functions correctly regardless of device – desktop, tablet, mobile.


Google Analytics Tracking – Track and report on your website traffic sources, goals, page behaviour for insights on site. *Company Gmail account needed.


Google Webmaster Tools – It allows webmasters to check indexing status and optimize the visibility of your website. *Company Gmail account needed.



2nd Layer

Testimonials – Social proof of the experiences of your residents experience at the apartment.


Blog – Write about local businesses, helpful tips for residents, be creative about how to engage your community more.


Texting – Allow potential residents to receive information on your apartment via text straight to their phone.


Social buttons – Social buttons that link to your apartment’s social accounts (Facebook, Twitter, Pinterest, Instagram, Youtube, etc).


Google My BusinessClaim your Google My Business page and make sure to fill out with all the key details.


Local Business Directories – Have your business NAP sent out across the entire web via the main listing distribution services (Neustar, Factual, Acxiom, Infogroup).

listing distribution
The main four listing distribution companies


Resident Login – Allow residents to log in to their account to pay rent online.



3rd Layer

Apartment Video – Video to showcase your apartment and it’s benefits to living there.


Fast website speed – Keep visitors from clicking off website with fast load speeds.


Online availability & leasing tools – Show availability of apartments and be able to accept leasing inquiries online.


Online Payment Tool – Be able to accept rent payments online.


Online Service Request tool – Be able to accept service requests for maintenance issues at your property.



Icing/Top Layer

Paid Ads – Pay for traffic to website for visitors searching for what you want to be found for.


Landing Pages – Website pages specifically designed to compliment your paid ads and products.


Remarketing – Code placed on your website to capture the info of visitors to target in future paid marketing.


Review Management – Stay on top of reviews for your property.


Social Management – Manage the social accounts linked to your property.




To make your apartment website the best it can be, you need to keep adding tiers. How many can your properties website check off in 2016?




Contact us for a free report card on how your property website is performing.


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